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Our Gear Advisors are Ready to Help.
Our website is absolutely chocked full of bikes, components, apparel, and accessories. We've created the Jenson Blog as a tool for cyclists to learn all about the ins-and-outs of the bike world. Use our guides, how-to's, and reviews to navigate the immense options of bike parts or just a bit of two-wheeled entertainment.
Got a need for speed? Watch and take notes as Aaron Gwin teaches us how the "burned in" line isn’t always the best choice and why you could be making yourself slower by not reading the trail correctly. Click here to learn what you need to do to get faster on your mountain bike.
Ripping down some mountain trails in the snow might not be your cup of tea, but Aaron Gwin cant get enough of it. Click here to watch Aaron Gwin blast gaps and rail corners on some seriously techy terrain in Idyllwild, CA.
Need a little pre-ride motivation? Nothing makes you want to saddle up your two-wheeled machine more than watching pros send it down some techy trails at Mach speed. Click into this post to watch downhill pros, Aaron Gwin and Neko Mulally, rip down Windrock Bike Park.
Choosing a mountain bike doesn't have to be a grueling process. We understand that mountain bikes are expensive items to buy and that choosing the right bike for you goes a long way in getting and keeping you in the saddle. This article aims to provide you with the knowledge of all the different types of mountain bikes and the different aspects that classify a mountain bike in its respective category. Click here to figure out which type of bike is best for you.
Risk versus reward—the idea that an endeavor with greater uncertainty garners greater payoff—is a principle used in fields as diverse as economics, athletics and even relationships. For Vancouver resident Steve Vanderhoek, the saying reflects nearly every aspect of his life. As a firefighter and professional mountain bike freerider, saving a life at work before risking his own on a boundary-pushing stunt often occurs within the same day. Vanderhoek thrives under pressure, and in doing so is redefining what it means to truly live on the edge.
The legendary Scottish brand known for their relentless innovation in all forms of cycling apparel is back with their very first shoe line. Adding onto two of their most popular apparel lines, Endura released a shoe in both flat pedal and clipless configurations under their top-notch MT500 line, as well as a flat pedal shoe under their Hummvee line. All three styles of shoes were pieced together with something Endura calls their Ergonomistry philosophy. From the features to the fit, these shoes are meticulously designed with innovative technologies backed by medical science to maximize comfort and performance. Click in for an in-depth review on these rad new shoes.